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| Hazırlayan: Cüneyt Baycan 10-01-2015 23:15:13 |  Since the introduction of Internet and ecommerce, analytic tools, especially Google Analytics, became essential in companies’ business activities. Although analytics tools are being used by companies, which are using Internet as another sales channel, it can also be helpful in different type of industries....
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| | | | Source: Medium 10-01-2015 23:14:56 |  My name is Jason Goldman. For the last few years I’ve mostly worked on building tools that give people a voice online. What I’m doing next is different. I’m going to go work at the White House as Chief Digital Officer. When I start on April 6, my job will be to help create more meaningful online engagement between government and American citizens....
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| | | | Source: Digital Transformation 10-01-2015 22:02:48 |  We talk a lot about disruption and the need for companies to transform for the digital age. We help them to create a long-term vision and a short-term actionable plan to achieve this.
Most companies have plenty of ideas to transform, but executing them is a different story, which requires people who take the lead in a permanent cycle of transformation. We researched companies that are leading by example in the Digital Transformation space and came up with an impressive list of Chief Digital Officers.
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| | | | Source: Slideshare 10-01-2015 11:26:09 |  Beyond the CIO/CMO - The Rise of the Chief Digital Officer | CIO Perspectives Virginia 2014 | Keynote by Dion Hinchcliffe ...
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| | | | Source: CXOTalk 10-01-2015 05:31:05 |  Hewitt is an established leader in digital marketing communications, with deep experience in the corporate and not-for-profit sectors. ...
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| | | | Source: Apigee 09-30-2015 16:35:28 |  You can hear how digital is driving growth straight from CEOs at some of today’s digital leaders like Nike.
And top-flight sources are documenting digital’s part in a broader pattern: MIT’s Center for Information Systems Research found that companies that derived 50% or more of their revenues form digital ecosystems had 32% higher revenue growth and 27% higher profit margins than their industry averages.
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| | | | Source: The New York Times 09-29-2015 13:35:12 |  The current television landscape is a challenging one for advertisers. Ratings are down but the amount of programming is sharply up, along with the number of streaming options available, many of which allow viewers to skip commercials altogether....
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| | | | Source: Adweek 09-29-2015 13:04:55 |  For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns....
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| | | | Source: The EuroCIO Association Summer Summit 2015 09-29-2015 06:20:45 |  International non-profit organization Close the Gap aims at bridging the digital divide by offering high-quality, pre-owned computers donated by European companies to schools, universities, hospitals and any social project that need ICT in developing and emerging countries. Through its partner WorldLoop, Close the Gap also ‘closes the loop’ by supporting local recycling facilities start up so the IT equipment can be recycled responsibly when it reaches reach the end of its life. Olivier Vanden Eynde is founder and managing director of both non-profits....
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| | | | Source: The Telegraph 09-28-2015 01:20:27 |  "Digital is really transformative in the way companies operate today. It has a big impact on business, it has a big impact on the way you interface with consumers, but you have to have the full support of the executive committee and of the CEO," said Lubomira Rochet, L'Oréal's chief digital officer....
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